Notice that? Not “your” story, but “your client’s” story. There’s a huge difference between the two. A lot of businesses want their website designer to tell the world what they sell and why they’re great. Problem is, no one really cares. Everyone is busy trying to write their own stories. So if you want people to notice you, learn to help them tell their stories instead of yours. Learn to listen. Learn exactly what it is that people need and how you can help them get it. And learn their stories rather than just trying to get them to like you and your stuff.
Sure, you want your website or brochure or social media to make you look awesome. That’s good. We all want to look awesome. But it’s even better to be awesome. Don’t let looking shiny and new be your top priority. Job one has to be creating a bond with your audience, and knowing how you can help them. Focus on how you fit into their hearts, rather than how they fit into your sales targets.
How to get the most from your marketing investment.
Marketing strategies, website design, search engine optimization, social media, brochures, and virtually any other marketing effort can consume a lot of resources. This is especially true if you’re moving into new markets where you have no established contacts or recognized brand. Whether your focus is your own community or a whole planet, you need to protect your investment by making your marketing generate profit.
What if you had a trusted resource? Someone who could finely tune your company’s marketing strategy, create or optimize your Website and SEO activity, and turn your brochures into true marketing workhorses? Wouldn’t that be a weight off your scheduling app?
At Lorne Pike & Associates, we develop exceptional websites and marketing programs that turn heads and drive sales, whether for one of the top automotive dealerships in St. John’s or a new condominium or a world-class museum. But unlike the typical marketing agency, we work with only a few clients at a time, because we believe in focus and giving our very best. So if you’re ready to be one of the best, please email or call us at 709-747-7453. Let’s create a story with a positive return on your marketing investment. Now that’s a happy ending.
NOTE: As an ongoing policy, Lorne Pike & Associates will not accept contracts to promote the sale of tobacco, alcohol, gambling, lotteries, or adult entertainment.