Notice that? Not just your story, but your client’s story. There’s a huge difference. If you’re looking for a website designer in St. John’s, you may start by saying you want a site that tells everyone what you sell and why you’re great. That makes perfect sense, but there’s a problem. People are writing their own stories, and no one really cares what anyone else is selling… until they decide it is something they need. If you want people to notice you, learn to help them write their stories instead of just trying to tell them yours. Learn to listen. Learn exactly what it is they need and how you can help them get it.
Sure, you want your website design to make you look awesome. That’s good; we all want to look awesome. But it’s even better when others are talking about how awesome you are. Your site should help you create a bond with your audience, and give them a way to tell you how you can help them. Focus on how you fit into their hearts, rather than how they fit into your sales targets.
How to get the most from your marketing investment.
Creating a high-quality website design in St. John’s as your key market can consume a lot of resources, and even more if you’re targeting other areas where you have no established contacts or recognized brand. Effective marketing strategies, search engine optimization, social media, brochures, and virtually any other marketing effort all require an investment of time and money. It can be tempting to try to get things done for the lowest price possible, but a focus on cutting costs can compromise the effectiveness of your investment. Whether you’re looking for a website designer in St. John’s or marketing to go out to a whole planet, invest enough to get the level of insight and quality that will generate real profit.
A trusted website designer can work in harmony with your company’s marketing strategy to create or optimize your Website. At Lorne Pike & Associates, we develop exceptional websites and marketing programs that turn heads and drive sales, whether for one of the top automotive dealerships in St. John’s or a new condominium or a world-class museum. But unlike the typical marketing agency, we work with only a few clients at a time, because we believe in focus and giving our very best. So if you’re looking for an exceptional website designer in St. John’s, email us or call us at 709-747-7453. Let’s give your story a positive return on your marketing investment. Now that’s a happy ending!