How can your marketing generate profit
and outperform the competition?
It takes more than great Website design and SEO.
Whether you're marketing to Newfoundland and Nova Scotia, or San Francisco and San Jose, building new markets takes time and money. Companies want to minimize their risks before taking on new suppliers or partners. They want to know who you are, and whether or not they can trust you. Frankly, if you want their trust, you're going to have to earn it through the quality of your marketing, and then keep earning it through the standards of your day-to-day business.
How to get the most value from your marketing investment.
Marketing, advertising, and sales can be very expensive, and take months or years to do well. Professional Website design is essential, as is search engine optimization, but they both require expert input if you really want your site to outperform the competition's. A marketing agency or consultant may be a good idea for the biggest companies, but is that really what you need for your business? How do you make your marketing work, and generate profit?
What if you had a trusted resource? Someone who could fine-tune your company's marketing, shorten your sales cycle, introduce key contacts, and reduce costs? Read more...
Are you making this all-too-common marketing mistake?
I was recently chatting with an executive who expressed some frustration over the limited returns they have gotten from their marketing efforts. They had a large budget, and gave marketing their top attention, but after several years doing this had not seen anywhere near the growth needed to justify their investment.
As we chatted, it didn't take long to see why. Like so many other companies, their decisions had turned them into marketing crickets. They would choose a market, invest in it for a few months, and then, if it did not see the growth they wanted, they would leap into a new market somewhere else. After a few years of doing this, they had built up several small pockets of business, each removed from the others and expensive to maintain, but no solid core of business anywhere that would drive significant revenues.
Surprisingly, marketing crickets exist by the millions, and you'll find them in any climate. Some work with a marketing agency or consultant, but many others are all on their own. Either way, not surprisingly, their lifespans can be relatively short. They look for quick successes, and define "long-term effort" as 3–6 months. They repeatedly uproot their marketing just as they begin to make an impression, moving on to some new field to start over again, and again.
Unless you like spending too much money without result, you don't want to be a marketing cricket. Make sure your sales strategy accurately identifies your best target markets, and resolve to build real relationships rather than quick hits in those markets. Go in with a timeline of 12–24 months to see real results, and spend more time listening than talking. You — and your new customers — will reap the rewards for a long time to come.
If your marketing is not generating profit,
why are you wasting your money on it?
Let's face it… it's easy to spend money in marketing, whether doing it yourself or working through a marketing agency or consultant. But making money in marketing? That seems to be another story for many companies.
At Lorne Pike & Associates, we develop exceptional marketing programs that turn heads and drive sales, whether helping to sell real estate in St. John's or promoting the world's most advanced small-boat simulators. Unlike the typical marketing agency, we work with only a few clients at a time, because we believe in focus and giving our very best. You deserve nothing less. Ready for the best? Please email us, or call us at the number below, to start getting a positive return on your marketing investment.
________________
NOTE: As an ongoing policy, Lorne Pike & Associates will not accept contracts to promote the sale of tobacco, alcohol, lotteries, or adult entertainment.
NeedHit the Panic Button.
