What can a marketing strategy or branding strategy do for you?
Imagine you’re a company or organization planning your marketing in St. John’s, or perhaps looking internationally. Before you invest in a professional website design or new brochures or billboards or whatever you think you’ll need, you first have to know what will work and what won’t. Maybe you’re a not-for-profit, or maybe you were supposed to be profitable but it’s just not working out that way. You may be trying to increase your sales at home, or perhaps you’re moving into new markets where no one has heard of you.
Whatever your situation or market, there are almost certainly lots of competitors out there, and a few of them are well loved by the companies or people you want to reach. Oh, and those key decision-makers you’re targeting? Well, they may have never heard of you, or they may know you but are quite happy without you. So how do you get them to not only see but love you over your competitors?
Whether you’re after a business-to-consumer (B2C) or business-to-business (B2B) market, a marketing strategy can pinpoint the markets you’re after, create a checklist of the steps you’ll need to make in order to stand out from your competition, and the resources you’ll need to get it all done.
Marketing Framework or a full Marketing Strategy?
Some companies make the mistake of thinking they cannot afford a marketing strategy. Trying to save that money can be costly. A targeted B2C or B2B strategy will actually protect rather than increase your investment by showing you which decisions and expenditures to make, and which ones to avoid. You will get a marketing strategy customized to your company’s precise needs and resources.
Unfortunately, while the more strategic your insights the better, some companies or organizations simply do not have the budget for a full-blown strategy. In those cases, we offer a marketing framework, which might best be thought of as an overview of your marketing direction. We do all that we can to provide insight at about half the cost of a full-blown strategy. It’s not ideal, but sometimes circumstances are just not ideal either. This gives you your best shot at moving forward with purpose and direction. Ask us for details.
Lorne Pike & Associates has provided marketing frameworks, analyses, and strategies for leading businesses, tourism attractions, Canadian export marketing companies, entire industry associations, and government. Whether you have the resources for a full marketing strategy or not, we’ll give you the ability to market with strategic vision, not a battle of attrition.
Export Marketing and Sales
If you are ready to enter new markets but lack the export marketing expertise or sales team, we’re here for you. We can work with you to create an export sales strategy and system to make the most of your opportunities and resources. We can guide you toward selling or distribution options, whether it be an in-market contact, a Value-Added Reseller (VAR), or some other arrangement. Our marketing strategies research your competitors, markets, business environment, and your own offering and capabilities.
The resulting document details the tactics that will maximize your chances of success. Getting that insight on paper or PDF is a huge step forward, but it’s still just a step. In some cases we can also provide direct sales expertise, actually representing your company in the marketplace. We have established B2B marketing and sales networks in Newfoundland and Labrador as well as Massachusetts, New York, New Jersey, Washington DC, Pennsylvania, Virginia, North Carolina, Georgia, Florida, and other markets. When you need to reach out with your marketing and sales programs, start by reaching out to us!
Space is limited.
Due to the intense focus and time needed to develop a branding strategy or marketing strategy, we generally work with only a few strategic clients at a time. The trust that each company places in us is sacred, and if we break it, then we all lose. So for our sales markets we take the time to get to know each other well, making sure we share the vision and business philosophies needed to build a long-term relationship. Sound like dating? Yah, it pretty much is. We even facilitate on a first date.
Even in the most prosperous of times and conditions, marketing, sales and export marketing demand the very best of any organization. Tackling new markets with anything less than that is not likely to generate the results you want. Ready for some B2B marketing and sales successes? Click the Request a Quote button, call a number on the left, or email us to revitalize your sales. Opportunities are standing by.