B2B Marketing and Sales Mentoring for Canada and the United States
How do you sell in your key Canadian and US markets?
Your prospects have never heard of you or your product. They don't return your calls. They already have suppliers. So how do you get companies half a continent away to buy your product?
As you develop your business-to-business (B2B) sales and marketing plans, it is easy to get caught up in the big picture and lose sight of important truth: no matter how advanced we get, people still prefer to buy from people they like and trust. You're the same way. As you go through this Website, you're asking, "Have I heard of these people? Have they done work for anyone credible? Can I trust them? Do they know what they're talking about? Are any of them cute?" Your prospects are asking the same questions about you.
We have the answers.
Lorne Pike & Associates can develop a targeted B2B marketing strategy and then actually represent your company in the marketplace. We have prepared marketing and sales strategies and initiatives for Canadian export marketing companies as well as entire industry associations and provincial governments. Given our wide range of connections, we may already deal with companies and associations in the very markets that you're trying to reach. We have established B2B marketing and sales networks in major centers such as Massachusetts, New York, New Jersey, Washington DC, Pennsylvania, Virginia, North Carolina, Georgia, Florida, Alabama, Tennessee, Illinois, and California, San Jose, Calgary, Toronto, and Ottawa, as well as in cities in every province in Canada. Plus, if you're looking for B2B markets other than those listed here, we'll almost always "know someone who knows someone."
Or, if you prefer, we can work with your own export marketing team or sales team to build your in-house expertise. We provide B2B marketing and sales coaching and strategy development, customized to your company's precise needs and resources. More about that below.
Space is limited.
Whether representing clients in their target markets, or providing sales mentoring, due to the intense focus and time needed to truly make your project excel, we generally take a maximum of four sales or sales-mentoring clients at a time. The trust that each company places in us is sacred, and if we break it, then we all lose. So we often work with each client on a smaller project first, getting to know them and their products. Then, if we all like each other and want to move forward, we build a long-term relationship. Sound like dating? Yah, it pretty much is. And we still don't facilitate on a first date.
Are you ready to unleash a higher
level of marketing and sales prowess as you move into your new markets? This
is where it starts.
B2B Marketing and Sales Mentoring
Do you have a product that has real potential in Canada, the United States, or international markets, but you lack the export marketing expertise to develop those markets? That's where we really shine. We work with each client to research their competitors, markets, business environment, and themselves. We then develop a marketing and sales strategy and tactics to maximize their chances of success. Getting it on paper or PDF is a huge step forward, but it's still just a step. To make sure you actually see those plans come to life, we can also provide direct sales representation. Or, if it better suits your particular situation, we can help guide you toward other selling or distribution options, whether it be an in-market contact, a Value-Added Reseller (VAR), or some other arrangement.
Maybe you have an existing marketing team or sales team, but require the development of a proper process. We can work with you to create a local or export sales strategy and system to make the most of your opportunities and resources. Even in the most prosperous of times and conditions, marketing, sales and export marketing demand the very best of any organization. Tackling new markets with anything less than that is not likely to generate the results you want.
Ready for some B2B marketing and sales successes? Call the numbers below or email us to revitalize your sales. Opportunities are standing by.
