Canadian Website design and
Is a Website designer in Canada really any different?
Okay, a "Canadian" Website design? Seriously, what unique touch of Canada can there be in a Website page? Hmmm, you ask good questions.
Of course, in many ways, the standards used to create a Website here need to be the same as they are anywhere else. But given the size and diversity of our country, Websites selling to Canadian markets often sell to markets across large geographic markets. Others reach out beyond Canada to the United States or around the world. They need to be responsive to the unique aspects of whatever markets they pursue. They need to be built with the highest standards of search engine optimization (SEO), in order to be seen in their targeted markets. In short, they have to stand out in a crowd, especially when that crowd is spread out across thousands of miles or several different countries.
To meet those standards, the design and SEO jargon can get technical pretty quickly. After all, this really is pretty complex territory. But the technology should never take the place of good old fashioned marketing strategy. We first started designing Websites back in 1997, when most people hadn't even heard of the Internet. And since then we've never wavered from the belief that, while a great Website may be more complex than your other marketing vehicles, the same core principles must be applied if it is to be effective.
Do you have a Canadian Internet marketing strategy?
Before one line of code gets written, there are some important questions to answer:
- Exactly what do you want your Web design to accomplish?
- Whom do you hope will use it? Canadian businesses? Exactly what kinds? Local consumers? Export markets? Which ones?
- Why would they want to?
- How can you best get them to respond favorably?
- Should you use Flash? Lots of graphics? What writing style should you use?
- How important is social media in developing a strong Internet marketing strategy? Should you be on Facebook? Twitter? LinkedIn? Any of the 100+ other sites out there? Which ones and how?
- Where will you host your site? Will your choice of hosts affect your search engine optimizations (SEO) results?
- What can SEO do to help your site get noticed on Google, Yahoo, MSN, or other search engines?
If you do not already have clear answers to these and other key questions, we can help you develop a targeted Internet strategy to help ensure your Website's effectiveness. We can then create a Website that is strategically sound, and solidly entrenched in the needs and styles of both you and your clients.We also work to incorporate your site with your existing marketing materials and sales efforts, to maximize your marketing reach.
Leading technologies and search engine optimization
We also offer SEO -- because your site is only useful if it is seen -- and we excel at it. We have taken clients from below the top 700 to a #1 ranking in Google, for internationally sought keywords in highly competitive industries. We feel good about that, but we'd feel even better if we could repeat the success story for you.
Wherever you are in Canada, we're closer than you think.
You are reading words written in eastern Canada, stored on servers in the western United States, and made available to virtually every country on the planet. Distance is dead on the Internet, or at least seriously limping.
Prefer to discuss your Website plans with someone face to face? Let's consider the possibilities. We have contacts throughout North America and around the world, and also travel very regularly. So, whether you're in St. John's or Halifax or Charlottetown or anywhere between those areas and Victoria or Vancouver or Kelowna, chances are good that we can indeed soon be face to face, discussing your project.
Lorne Pike & Associates is a member of the American Marketing Association and Canada's Association of Internet Marketing and Sales Inc. (AIMS).