Designs are in our DNA…
but it’s not just about looking great; it’s about communicating.
We’re not just another pretty typeface. We’re a communications company first and a design company second. So, while we love being creative and get excited when a concept draws oohs and aahs, we’re also the first to suggest trashing the creative idea in favor of something more straightforward if the move will help you sell more or get your message across more effectively.
Whether you’re looking for a logo, business card, letterhead, brochure, newspaper ad, poster, calendar, display booth, billboard, or other type of design such as a new website, Lorne Pike & Associates can show you a range of similar pieces that we have done for other clients. Our designs are aligned to each client’s marketing strategy and have gone into markets across North America and into Europe, for both consumer and business audiences. Hey, we’re one of the very few companies in the world to have had one of our designs fly on the NASA space shuttle. Keep that in mind when you’re looking for a design that’s out of this world.
Creativity with a purpose… your purpose!
Good graphic design is vital in marketing. It helps readers or viewers understand what you are saying, and even who you are. It communicates your own personal style and — even more importantly — connects with the style of your audience. But that can only happen when you truly understand who that audience is, and why they would want to buy from you.
So do your homework before you invest in your new look. If you don’t already have a professional marketing strategy, seriously consider investing in one as the vital first step to connecting with your audience and grasping their priorities. Once you have those insights firmly in hand, then you are truly ready for some great designs. You’ll have creative options that you may not have considered before, and they’ll guide you every step of the way from rough concepts to finished pieces that actually work.
Remember, looking great can take some work, and as lots of good-looking people will admit, it’s not enough. Put your energy into creating something that does more than look good. Aim for a style that get things accomplished. Now that’s great graphic design.