Newfoundland-based graphic designer:
logo, brochure, poster, print ad...
It's not just about looking great; it's about communicating.
We're not just another pretty typeface. We're a communications company first, and a design company second. So, while we love being creative, and get excited when a concept draws oohs and aahs, we'll also be the first to suggest trashing the creative idea in favor of more straightforward one if that will help you sell more, or get your message across more effectively.
Whether you're looking for a logo, business card, letterhead, brochure, newspaper ad, poster, flyer, calendar, or other type of design, Lorne Pike & Associates can show you a range of similar pieces that we have done for other clients. Our designs have gone into markets across North America and into Europe, for both consumer and business audiences. Hey, we're even one of the very few companies in the world to have had one of our designs fly on the NASA space shuttle! Keep that in mind the next time you're wanting a design that's out of this world.
Creativity with a purpose — your purpose!
Good graphic design is vital in marketing. It helps readers or viewers understand what you are saying, and even who you are. It communicates your own personal style, and hopefully also reflects the style of your audience. But that only works well when you truly understand who that audience is, and why they would want to buy from you.
So do your homework before you invest in your new graphic design. Ask us about creating a professional marketing strategy, to expose what your environment is, and what your audience's priorities are. Once you have those insights firmly in hand, then you are truly ready for some great designs. We give you creative options that you may not have considered before, and then guide you every step of the way from rough concept to finished pieces.
But remember, looking great is the easy part. And as lots of good-looking people will tell you, it's not always as rewarding as you might think. So put your energy into creating something that sells, or communicates your particular message. It can still look great. But it looks great while doing something important. Now that's great graphic design.
