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“Yes, that’s exactly what I’m looking for; someone right here!”
“No, I want a Website designer in PEI.” (or wherever you happen to be)
“I’d consider it if I had to, but I’d rather have someone closer to home.”
All legitimate answers. The reality though is that advances like SEO, social media, eCommerce, Skype, and overnight couriers have obliterated borders. Whereas all but the most ambitious small businesses were once confined to their local markets, now even a one-person home business has the ability to establish itself internationally. No matter what products or services you sell, there is a world of opportunities waiting to be explored. [Continue reading…]
Many businesspeople do, and with good reason. Money and time are always tight, so no one is ever eager to see days or weeks and a few thousand dollars being invested in the research and writing of a strategy that will, many times, just sit on a shelf.
However, far from being a waste of money, an SEO strategy can be an excellent investment when properly researched, and written in a way that makes it easy to implement.
Who are you?
- Maybe you’re a retailer in St. John’s NL, hoping SEO will help you get found by people who don’t even know you exist yet.
- Maybe you’re a small IT team in Halifax NS, wanting to grab the attention of potential partner firms in the United States. Or…
- Maybe you’re a not-for-profit in Atlanta GA, hoping kindhearted people will find you as they look for worthwhile causes to support.
As different as each of these situations may be, the initial steps in planning an SEO strategy will actually be pretty similar… [Continue reading…]
Author Bio: Stuart McHenry is the President of McKremie an Internet Marketing Company that focuses on attorney marketing.
Search Engine Optimization is basically how you’re going to get most of your traffic. Without any efficient or proper search engine optimization, then your website will just collect virtual dust and no one will ever see your company or services. While the dream of just making a website and the money flowing in is fun to think about, this isn’t anywhere close to reality. The reality is if you want your website to make it on the web and you want your website to get a ton of visitors without spending a ton of money, you’re going to have to apply proper search engine optimization techniques.
Tools are the best way to do this. Why work hard when you can work smart and achieve the same results? There are tools out there to help automate keyword research, link building and site improvements overall. [Continue reading…]
The video below is my pitch to present at TEDx St. John’s, to be held May 25, 2012.
While it focuses on one concept in particular, it actually touches on two possible presentations:
“Not Your Father’s Adversity”
and the main presentation:
“Adrift on the Ice… Grenfell and You”
Looking at the Grenfell concept, there are three main points:
1. You will make mistakes, but you can still survive.
Grenfell made a couple of mistakes that could have been fatal — traveling alone even when urged to travel with a guide, and then taking a shortcut across the bay even when it was April and ice would be getting soft.
2. Be prepared to make sacrificial sacrifices.
Grenfell cut away his sled, abandoned the first ice floe he was on and swam in the icy water to a better one, and killed three of his dogs.
3. Build a network around you by caring for them first.
Grenfell was alone on the ice, but he was never truly alone at all. He had people on the shore who were desperately looking for them and even willing to risk their lives to save him, because he had done the same for them. Without their help, he never would have made it back to shore.
The overall tone of the presentation is fast-paced, but mixed with periods where we step back and say, “What just happened? How does that relate to us?”
In one sentence, the overall message is that you do have what it takes to overcome adversity, but the better you prepare yourself before you need to, the better you’ll be able to survive anything.
EDIT: Within a few minutes of publishing this post, I received some great input from contacts on LinkedIn and Google+, as well as by Skype, email and the comments below. Thanks to each of you! I have now updated this post to reflect your suggestions, rather than have two versions floating around. So while you [...][Continue reading…]