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Some things are toast. The Titanic. It sank. It’s not coming back. The traditional newspaper industry. The 70s. Your first kiss. They may be memories you cherish and even want to restore, but you can’t. You just can’t. And into that list you can add the Atlantic cod, and Direct Messages (DMs) on Twitter.
Once, times were good for both of those. The Atlantic cod were so plentiful off the coast of Newfoundland that the early explorers scooped them up in buckets rather than nets. Meanwhile, over on Twitter, the pioneers there could send direct messages to each other and know they’d be seen. Good times all around.
But now those times are gone.
The Atlantic cod were wiped out by centuries of overfishing, ultimately decimated by huge factory ships that could park year round on Newfoundland’s Grand Banks, constantly sucking fish in by the millions and packaging them day and night without ever needing to leave. Having emptied the North Atlantic, the factory ships then sailed into the teeming waters of Twitter where, instead of pulling cod in, they started pumping spam out, constantly filling DM inboxes with self-promotional drivel under the thin guise of auto-generated “thank you” links. [Read more…]
“Yes, that’s exactly what I’m looking for; someone right here!”
“No, I want a Website designer in PEI.” (or wherever you happen to be)
“I’d consider it if I had to, but I’d rather have someone closer to home.”
All legitimate answers. The reality though is that advances like SEO, social media, eCommerce, Skype, and overnight couriers have obliterated borders. Whereas all but the most ambitious small businesses were once confined to their local markets, now even a one-person home business has the ability to establish itself internationally. No matter what products or services you sell, there is a world of opportunities waiting to be explored. [Read more…]
Many businesspeople do, and with good reason. Money and time are always tight, so no one is ever eager to see days or weeks and a few thousand dollars being invested in the research and writing of a strategy that will, many times, just sit on a shelf.
However, far from being a waste of money, an SEO strategy can be an excellent investment when properly researched, and written in a way that makes it easy to implement.
Who are you?
- Maybe you’re a retailer in St. John’s NL, hoping SEO will help you get found by people who don’t even know you exist yet.
- Maybe you’re a small IT team in Halifax NS, wanting to grab the attention of potential partner firms in the United States. Or…
- Maybe you’re a not-for-profit in Atlanta GA, hoping kindhearted people will find you as they look for worthwhile causes to support.
As different as each of these situations may be, the initial steps in planning an SEO strategy will actually be pretty similar… [Read more…]
Author Bio: Stuart McHenry is the President of McKremie an Internet Marketing Company that focuses on attorney marketing.
Search Engine Optimization is basically how you’re going to get most of your traffic. Without any efficient or proper search engine optimization, then your website will just collect virtual dust and no one will ever see your company or services. While the dream of just making a website and the money flowing in is fun to think about, this isn’t anywhere close to reality. The reality is if you want your website to make it on the web and you want your website to get a ton of visitors without spending a ton of money, you’re going to have to apply proper search engine optimization techniques.
Tools are the best way to do this. Why work hard when you can work smart and achieve the same results? There are tools out there to help automate keyword research, link building and site improvements overall. [Read more…]