Author Bio: Stuart McHenry is the President of McKremie an Internet Marketing Company that focuses on attorney marketing.
Search Engine Optimization is basically how you’re going to get most of your traffic. Without any efficient or proper search engine optimization, then your website will just collect virtual dust and no one will ever see your company or services. While the dream of just making a website and the money flowing in is fun to think about, this isn’t anywhere close to reality. The reality is if you want your website to make it on the web and you want your website to get a ton of visitors without spending a ton of money, you’re going to have to apply proper search engine optimization techniques.
Tools are the best way to do this. Why work hard when you can work smart and achieve the same results? There are tools out there to help automate keyword research, link building and site improvements overall.
#1 – WordPress
WordPress is a blogging platform used by millions of people and has greatly improved over the years. Back in the days when SEO was still kind of new to most people, everyone preferred to use Blogger, which is Google’s own blogging platform. However today WordPress has spiked a ton of interest and that’s because of its powerful SEO features.
- It will automatically ping any blogging update services that you choose to once you post some new content.
- It can be made into a blog or an actual webpage. There are plenty of people who provide services for changing dynamic pages into WordPress.
- Most of the themes will automatically add H1, H2 tags into the post and page. These tags are helpful to your on-page SEO efforts but not as important as they once was.
#2 – Google Keyword Tool
The Google keyword tool cuts out most of the annoying work which is finding a niche and keywords. You can see exactly how much people are spending on a given keyword to give you an idea of how profitable it is. While there are varying opinions on which keyword tool is best, I prefer to use Google Keywords which is completely free.
#3 – Google Webmaster Tools and Analytics
What most people don’t realize is, you can get tracking information and information from your webpages for absolutely free. Google will tell you if there are any pages that can’t be crawled, if there are any errors on your page, give you suggestions, tell you how many backlinks are coming to your page, where those backlinks are coming from and even tell you where your traffic is coming from.
#4 – Traffic Travis
Traffic Travis is a free program (even though there is a paid version) that allows people to see how well they did on their on-site search engine optimization. There are even nodes that will allow you to see who’s top ranking for a certain keyword or in a certain niche.
#5 – Market Samurai
If you don’t mind spending some money, you can dig deep into the market and analyze your competition with Market Samurai. This will give you the market value of a keyword, how many people you’re competing with and tell you just about anything else you could possibly want to know about a certain keyword or market.
#6 – Aherfs
This is a featured-packed tool that offers both a free and paid version. Aherfs allows you to find backlinks of your competitors as well as provide competitive research for your keywords. Finding your competitors’ backlinks can be helpful to see where they are getting their quality links from. This can provide a great starting point for your link building campaigns.
#7 – You
While all of this automation is great, there’s only one person who can make sure their website is up to Google standards and has the proper parameters set in place to rank high, and that’s you.