Social media can give Newfoundland and Labrador companies a world of new opportunity.

Marketing strategies have stated for as far back as any of us can remember that the key to long-term success is the building of stable relationships. People like to buy from people they like. Companies like to buy from companies that not only deliver the products and service they need, but also reduce their risks. The more peace of mind a supplier can deliver, the greater piece of market share they can expect to win.

Social media helps NL companies build relationships

This importance of relationships has always been a great challenge to any small business trying to enter new markets. Imagine a company from Newfoundland showing up in a new city or country, bringing with it no known reputation, no local customers, and no local established presence. From that starting point it would try to convince potential clients to trust them over local suppliers that had been earning their trust for years. Many of those suppliers would have sales reps who would be on a first-name basis with their buyers and who would regularly be seen at the baseball park or in a grocery store or church. While it can be done, it’s hard to work against competitors with that level of relationship to build trust and confidence with prospects who have never heard of you. Happily, social media makes it possible to start building relationships and reputations in markets anywhere in the world. even while still sitting at a computer in Newfoundland and Labrador. [Read more...]