A lot of people have been talking about social media for quite a while now. You keep hearing about Twitter and LinkedIn. You may have your own Facebook account, and even browsed through Pinterest. You can see how some of it would be interesting. But still, is there anything in all of that stuff for your company? Can social media do anything for you and your customers? [Read more...]
If you’re on Facebook — hmmm, does that leave anyone out? — you’re already familiar with the new “timeline” feature. Love it or hate it? Using it already, or avoiding it like the plague? No matter what you think of it, your option of whether or not to use it will soon be history.
Facebook announced today that the timeline will soon be mandatory on everyone’s profile. Yep, even yours. As they put it…
Last year we introduced timeline, a new kind of profile that lets you highlight the photos, posts and life events that help you tell your story. Over the next few weeks, everyone will get timeline. When you get timeline, you’ll have 7 days to preview what’s there now. This gives you a chance to add or hide whatever you want before anyone else sees it.
Sales are built on trust and relationships. If we believe something does what we want and the price is right, we’ll buy it. On the other hand, if we don’t think the ingredients are safe or we just don’t believe it’s going to work, we won’t buy. And if we don’t like or trust the person selling it or representing it in a commercial, we almost certainly won’t buy. Trust is big.
To address this reality, companies often rely on trusted celebrities or word of mouth to increase sales. If we hear someone we trust say they like a product, we transfer our trust from that person to the product. A big company might be lying just to increase sales. But would Mom? The guy next door who knows cars inside out? Beyonce? No way they’d lie. We believe them, and we therefore believe in the products they recommend.
That’s where blogging and social media can come into play.
You saw the links showing up on several friends’ Facebook walls. It said that you had visited their Facebook pages more than anybody else, or some other intriguing message, and attached was a link to show you how they knew. So you clicked, just to see what it was all about. What you saw was not worth the click or worth much of anything, really. But now you’re seeing those messages showing up on more friends’ walls, and this time they seem to be coming from you. Awk-ward!
Trick links like these are terrible, and they catch a lot of people. It gets even worse though. Once you’ve given them permission, they can keep sending comments that look like they’re coming from you to your Facebook friends. Suddenly your friends may not be as eager to hear from you as they once were. You feel bad, but how do you stop sending those comments?
Good news! Getting rid of a nasty Facebook app is actually not too hard to do at all. In less than two minutes you can cancel the app’s ability to access your account in any way… as long as you don’t click on one of those links again, of course!
Here’s what to do: [Read more...]
If you’ve ever marveled at the connections you’ve made on Facebook, there is now a map that shows just marvelous those connections really are. As Mashable reported on their Website (an excellent social media resource to follow, by the way, if you’re not already doing so) Paul Butler, an intern at Facebook, was able to create a map showing the network’s connections around the world. It’s a beautiful piece of work, but besides the beauty of the math and programming that went into creating this, there are 500 million other reasons to be impressed.
Who do you know through Facebook whom you would not possibly have met otherwise? What old friends from school or long-lost relatives have you discovered again? Where are you as you read this? [Read more...]