Social Media, Blogging, SEO, Website Design | Lorne Pike | St. John's, NL
I remember spilling a glass of water into a client’s lap once. We were eating at a restaurant in Miami, and my elbow nudged the end of a knife sitting by my plate. That knife then pushed my glass forward, which hit a plate in the middle of the table, and that moved a vase [...]
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There aren’t many moments in life more notable — and either more fantastically rewarding or mercilessly soul crushing — than the marriage proposal. It’s a time when you want everything to be just right, in the hope of getting the perfect answer. So the last thing anyone would ever want to do would be to [...]
[Continue reading…]I’m a fan of New Year’s Resolutions, whether for marketing a small business or being a Dad or just staying healthy. I like the idea of trying to be better. So it’s always a bit disappointing when the topic comes up, and 90% of the people in the room say they don’t even bother making [...]
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A marketing campaign raising ethical questions? Hard to imagine, isn’t it? Marketing has a long history of pushing the limits of our comfort zones, and that’s great in many cases. It’s good to shake up assumptions and make us reevaluate limitations or boundaries we may have long accepted. Apple did this repeatedly, starting with their [...]
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“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.” I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, [...]
[Continue reading…]Tis the season. You know… that season. You know, the one where, well, um, we have a… holiday tree and sing holiday carols. So Merry… Holidays! The word “Christmas” has made it to the naughty list in many people’s politically correct (PC) guidelines. Of course, there are certainly still many others who stand firmly by [...]
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A star employee was applying for another job, and wanted a reference letter to help him get it. He wanted me to know up front, so I would be inconvenienced as little as possible. Good man. But now I needed to be one too. Here’s what I wrote.
[Continue reading…]Just a few weeks ago, no one outside 13-year-old Rebecca Black’s home town had even heard of her. But then along came her video Friday, through a small production company that, again, most of us had never heard of. Suddenly, Rebecca Black is one of the most watched faces in the world. Yes, she has on-camera confidence that [...]
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