- Can SEO help them take their Newfoundland and Labrador (NL) company into global markets?
- Can their company that has until now only played on the local stage suddenly start showing up on search engine result pages in the United States or England, or wherever their new market is?
- Is SEO really a strategic marketing direction to pursue, or should they focus in other areas?
- If they do decide to trust SEO, exactly what should they do to make it as work as well as possible?
Social media can give Newfoundland and Labrador companies a world of new opportunity.
Marketing strategies have stated for as far back as any of us can remember that the key to long-term success is the building of stable relationships. People like to buy from people they like. Companies like to buy from companies that not only deliver the products and service they need, but also reduce their risks. The more peace of mind a supplier can deliver, the greater piece of market share they can expect to win.
Social media helps NL companies build relationships
This importance of relationships has always been a great challenge to any small business trying to enter new markets. Imagine a company from Newfoundland showing up in a new city or country, bringing with it no known reputation, no local customers, and no local established presence. From that starting point it would try to convince potential clients to trust them over local suppliers that had been earning their trust for years. Many of those suppliers would have sales reps who would be on a first-name basis with their buyers and who would regularly be seen at the baseball park or in a grocery store or church. While it can be done, it’s hard to work against competitors with that level of relationship to build trust and confidence with prospects who have never heard of you. Happily, social media makes it possible to start building relationships and reputations in markets anywhere in the world. even while still sitting at a computer in Newfoundland and Labrador. [Read more…]
Interesting survey results were released this week by MerchantCircle and Reply.com. Some 2,500 small businesses in the United States were asked which marketing vehicle they would choose if they could pick only one to promote their businesses.
The winner? Search engine optimization. In fact, I admit to being surprised by how easily it beat everything else: [Read more…]