There aren’t many moments in life more notable — and either more fantastically rewarding or mercilessly soul crushing — than the marriage proposal. It’s a time when you want everything to be just right, in the hope of getting the perfect answer. So the last thing anyone would ever want to do would be to add elements that would make it more likely to end in disaster. Or so you’d think. [Read more…]
“We’ve got a viral marketing strategy. We’ll get our message out there in the marketplace and make it go viral, and then we’ll build on that.”
I don’t like to shoot down client’s “strategies,” but I wouldn’t be much of a social media consultant if I let comments like those go unchallenged. For most companies, trying to create something that will go viral is far more time consuming than generating a valid and targeted “conventional” social media marketing strategy, and unless extremely well planned, is much less likely to generate any sales at all. [Read more…]
For many people, social media is still very much a mystery; a strange new world where the talk is all about building communities and sharing, yet you can’t help but feel frighteningly alone and bewildered as you try to figure out what you’re supposed to do. Everything is constantly changing. You were just starting to figure out Facebook and maybe even LinkedIn, but people always seem to be talking about some new platform. Lots of people have their own blog, but you were told that blogs were supposed to be dead by now. And although you may not admit it to everyone, Twitter still seems to be just a mix of being complicated and silly. Whom do I follow? How do I follow? Why do I follow? How do I get out of here?
If you feel like you just don’t get social media, let me let you in on a secret… [Read more…]
Twitter, Facebook, LinkedIn, blogging, and similar online activities are grabbing headlines and building businesses. Feel like you’re missing out on something? You may be right. Social media is being used successfully by companies large and small to build relationships, care for clients, and bring in new business. Whether your organization has branches around the world, or is based just in Santiago or St. John’s, social media has the potential to immensely improve your marketing and customer service.
Unfortunately, if you’re like many businesspeople who are kept busy running day-to-day operations, you may be still asking, “What are social media, SEO, and blogging, anyway?” Or you may have answered that one but still find lots of other questions staring at you. Should you use Twitter, Facebook, LinkedIn, YouTube, blogging, a combination, or something else entirely? Once you’ve set up your accounts on whatever platforms you choose, what do you do? How do you build relationships? How do you make things happen, without spending hundreds of hours figuring things out? The reality is that it’s exceptionally easy to get into social media, but disappointingly difficult to be effective there. As a result, far too many companies have no real social media strategy or action plan, and no consistent activity. Even though they realize social media has potential for them, as their kids would say, so far their efforts pretty much suck.
If that sounds like you, how do you unsuck your social media activities?
Here are five steps to help you get on track: [Read more…]