Forbes Magazine unveiled its list of The Top 50 Social Media Power Influencers just a few days ago. I find these lists worth reading for a few reasons. First and most obviously, it’s interesting to see how the industry changes from one year to the next. What new faces are there? Who is rising? Who […]
When companies or organizations ask me about media training, they’ll sometimes say they need help getting the media off their backs. I can hear the frustration in their voices. “The media is twisting the facts,” they say, “And we need to know how to make things better. A lot better. Now!” Every time — yes, […]
A star employee was applying for another job, and wanted a reference letter to help him get it. He wanted me to know up front, so I would be inconvenienced as little as possible. Good man. But now I needed to be one too. Here’s what I wrote.
Public relations is suffering from bad PR. The industry is seen as the corporate vehicle for hiding the truth, and somehow wringing good news from bad. Have an oil spill? Did a patient die on the operating table? Did the chairman have an affair with an assistant? No problem… call in the PR team. It […]