Forbes Magazine unveiled its list of The Top 50 Social Media Power Influencers just a few days ago. I find these lists worth reading for a few reasons. First and most obviously, it’s interesting to see how the industry changes from one year to the next. What new faces are there? Who is rising? Who is sliding down or has dropped off entirely? Kind of like the nerd’s version of the red carpet at the Oscars.
Fair enough. But to me, a list of the social media powerful is very different from such lists for any other industry or activity. Social media has been one of history’s greatest levelers, spreading power to the masses in a way that is completely unprecedented. Traditionally, the media and decision-makers were small groups of powerful people, and the rest of us had to do whatever we could to get noticed or be heard. We’d write releases. Perform crazy publicity stunts. Hire a PR consultant or publicist. Do our best to find or build personal connections or generate groundswell of support for our talents or our causes. It wasn’t easy.
Social media changed everything. [Read more…]