Google, Yahoo and Bing can help drive customers to your Website… if you have what it takes to be at the top.
Hey, did you hear the one about the Newfoundland SEO consultants who took clients up more than 700 places, all the way to number 1, for internationally contested keywords in Google’s search results? Those are lofty heights for a St. John’s company, but high spots are nothing new to companies from around here. With a strong standing in the search engine result pages, you’ll have an even better view than you’d get from Signal Hill.
Truth is, it’s not always easy to get to the top. But that’s where you need to be if you want your Website to bring business to your door. Research consistently shows that some 90% of search engine users do not look beyond the first 10 results. In fact, most of them don’t even click on any result below the first five. So, whether your markets are in St. John’s, Gander, Corner Brook, Labrador City, or some other part of Newfoundland and Labrador or on mainland Canada, the United States, or other global markets, you are significantly more likely to enjoy marketing success when you are easy to find on key search engines. An organic search engine marketing strategy can truly make the Internet your domain… for a very reasonable investment.
Lorne Pike & Associates can work with you to identify your key markets, and can optimize your site’s structure and page content to help your company gain as much visibility as possible on the main search engines. We identify the keywords that your prospects actually use, and which ones your competitors might be missing. We ensure elements such as your page url, page title, and meta tags are all working for you. And we build a link strategy to help you secure quaility links without resorting to the tricks that can actually get you in trouble with Google and other search engines. Together these steps can maximize your search engine rankings, and your company’s overall credibility. Whether your Internet presence involves a full e-commerce retail operation, or simply using the Internet as an advertising vehicle, we can help you get the highest possible return on your Internet marketing investment.
Pay Per Click or Organic Results?
Many companies invest heavily to get a great looking Website, but then fail to optimize that site to place well in search engines. Others spend a lot to get noticed on the Internet, but rely solely on pay-per-click (PPC) or paid advertising. Without a doubt, PPC can deliver a lot of value. However, it can also be extremely expensive, and there are still many users who trust organic search over paid results.
So which option is right for you? The answer will be determined by many factors, including:
- the type of product you’re selling;
- the type of consumer you’re trying to attract;
- the exact keywords, phrases and search engines they use to search for companies offering your services;
- the methods widely used — and not used — by your competitors, and what your target markets have grown accustomed to seeing; and
- the resources you have available to create and sustain an effective presence, whether organic or paid.
By assessing these and other relevant elements of your Internet marketing strategy, Lorne Pike & Associates can help you find the approach that will be most likely to generate traffic and sales for your site.
Search engine optimization and an innovative Internet marketing strategy are vital building blocks for virtually any company today. Google has taken the place of the phone book for many consumers, and even large corporations and agencies will routinely research their options on the Internet before advertising their needs or making contact with potential vendors. The landscape is changing though. How will Microsoft’s Bing play into your search-engine strategies? Our SEO and Web marketing expertise can greatly increase your chances of being the company your prospects find and contact, whether they’re looking in the St. John’s area or globally.
Creating an Internet strategy? Wanting to be at the top of organic search engine result pages? Lorne Pike & Associates can help you get there, and we can get started today. That’s the beauty of good Internet marketing. With just one click, you can start to change everything.
Our SEO Performance Promise!
“Yes, we’ve taken firms up hundreds of places to the top of Google’s search engine result pages. So what? That doesn’t help you, unless we can do it again for you. So here’s our promise…
We will start our work with you by establishing a target: you will see a specific increase in traffic, or rise to a defined rank in search engine result pages for identified strategic keywords, by a targeted date. If we then fail to hit that target, we will keep working with you — at no extra cost — until we succeed.”
Lorne Pike & Associates