PR may be the biggest boost you can give to your marketing.
Public Relations continues to be one of the fastest growing — yet least understood — fields in marketing. Even top marketing executives will often think of PR as simply writing news releases and dealing with crises. That’s unfortunate, and a loss of real marketing potential.
Lorne Pike & Associates has developed highly innovative PR programs that have earned national media coverage… and increased profits for our clients. We understand that, while media relations and media training are certainly key elements of PR, great value can also be found in initiatives in community relations, special events, promotions, and other often-missed opportunities. Employee morale can be boosted and investor relations improved through ongoing strategic communications programs. And disastrous “surprises” with the potential to cripple or even destroy businesses can often be minimized or even completely avoided with proper crisis planning and management.
Companies we have worked with know that we place a lot of emphasis on relationships. Your customers and clients should deal with you because they want to, and not because you have the lowest price. If they like and trust you, then you won’t need to worry as much about losing them to the competition, because they won’t want to leave!
Strategic public relations can deliver real value to your organization The only questions are whether or not you choose to explore the possibilities, and whether or not you have the right PR team on your side. Lorne Pike & Associates can give you the value… when you give us your opportunity.